How to Prepare an Adoption Listing for a Dog

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A well-written adoption post can greatly increase a cat or dog’s chances of finding the right, permanent family.
So what does a good post look like?
Here are the essential steps to creating an adoption listing that’s both effective and ethical.

1. Introduce the Dog — Be Honest and Clear

Start by describing who the dog is.

Share the basics: name (and if they don't have one yet, giving them a fitting name can help people connect with them), age, gender, breed or mix, and overall health status.
Be sure to mention vaccinations, whether they’re neutered/spayed, and any special needs they may have.

And most importantly, talk about their personality.
Are they playful? Calm? Shy? Social?
Do they get along with other animals or with children?

These details help the right person find them and reduce the risk of the dog becoming homeless again.

2. Photos Are Everything

Photos create the first impression.

Use clear, natural-light photos taken from a few different angles.
Show their face, eyes, and overall posture, these matter more than people think.
If you have photos of them with you or another person, include those too.

If possible, add a short video; walking, playing, or interacting with someone.

Remember: people feel first, think later.
A good photo is the first spark that builds a meaningful connection.

3. Tell a Short but Impactful Story

Share the dog’s story in just a few sentences.

Where you found them, how they became homeless, or why they’re looking for a new home. Explain it simply and sincerely.
Stories remind people that a dog isn’t an object; they’re an individual with a life and a past.

4. Explain the Adoption Conditions

Where is the dog currently located (city or neighborhood)?
Where are you able to place them? Think about where you can realistically follow up after adoption.

Will the adoption be in person? Is there an adoption agreement or a spay/neuter requirement?

Clear details attract serious and responsible adopters.
A real adoption process always starts with clear expectations.

5. Share Your Contact Information

Once your post starts being shared around, having contact details becomes essential.

Include your name or the name of your volunteer group, and share your Instagram handle or email address.

6. Use the Right Hashtags

Use hashtags that can boost visibility.
Examples:
#adoptDontShop #rescueDog #adoptfromturkiye #adoptfromturkey

Every share using the right tags increases the chance of reaching someone who could be the perfect match.

A dog adoption post, when written well, is not just an announcement, it’s the beginning of a rescue story.
Preparing a thoughtful post that reflects the dog’s character, safety, and future can make a big difference with just a little effort.